My name is Austin Gould and I'm a Digital Media Marketing Professional
Hi, my name is Austin Gould and I'm a 27-year old marketing and business development consultant who has been working with digital technology for the past 9 years.
I received my undergrad with a double major in Film & Media Studies and Economics from UC Santa Barbara, graduating back in 2013. I worked in television production while in school, and always had a passion for marketing and advertising, and the role that media and art play in that space. Over the past 6 years, I've worked in website management and digital marketing for the photography and illustration company, Workbook.com. During this time, I've worn many hats including project management, customer research, product development, digital marketing, and business development.
I currently take a full time course load at UC Irvine, Paul Merage School of Business, where I will graduate with an MBA this June. Over the next few months I will be dedicating part of my time to website development and analytics for Workbook.com, as well as full management of Dripbook.com. Another portion of my time will be dedicated to consulting with an AR and core technology company, Meridiun, as part of my Experiential Consulting class. On top of my other 3 classes, I'll be chipping in a few hours a week at a family company that helps local restaurants and breweries use Wifi to further engage their customers via automated e-mail marketing and analytics.
Upon graduation in June, I will be looking to jump into a full time postion somewhere that I can be of the most value. Send an e-mail to email@example.com if you have any questions.
Also, sorry if the occasional link is broken, I don't get around to updating this website a lot. Best to keep an eye on my LinkedIn as well.
I've composed HTML5 e-mail promos once a month sent out to over 36,000 advertising and creative industry professionals. Using Campaign Monitor and personalized versions, I've been able to deliver high open rates and drive traffic to our website.
I've created keyword bidding and remarketing campaigns on Adwords for over 3 brands. I've also driven SEO in other ways, including social media marketing, gathering Google Plus reviews, and link-sharing with relevant industry websites. This particular article is an example of when I used link-sharing to increase SEO.
Online advertising means nothing if one can't effectively gauge their ROI. This project is an example of when I conducted market research that doubled as a marketing campaign. In my current MBA studies, I am quickly learning more important and official strategic business approaches on a weekly basis.
Sazé is my line of pet clothing that recently launched. The website is still a work in progress, but nonetheless demostrates my ability to assemble the nuts and bolts of an online store. While web design isn't my primary skill, I have taken many classes and am competent with building and editing websites via HTML + CSS.
From large distrubuted networks like Facebook and Google, to smaller relevant industry websites, I have experience in designing ad creative and copy, and organizing campaigns. This is just an example of an ad I created for Facebook promoting success stories on Dripbook. After clicking the link to view this project, watch the URL and notice the redirect used for tracking links through our own CRM system.